Many youth soccer leagues do not allow the recruitment of players, in other leagues it is necessary for survival. Recruiting players cannot be ignored, it is the lifeblood of your team.
Most of us don’t have big hiring budgets to do big newspaper ads.
Here are some inexpensive “guerilla marketing” recruiting methods you can use:
Flyers to the Schools- (Chapter 4 of the book shows you how to get around school rules that block this tactic)
Punt Pass and Kick Contest – We had the winners compete at halftime from our local professional futsal team.
School Assemblies – Much Easier Than You Think
School Lunch Room Highlights – With a Portable DVD Player
Other sporting events: hand out flyers
School open door booths
Church bulletin announcements
TV coverage “Works Event”
Player “Rewards” – Offer your players $ 5 for each completed application or entry to a pizza party.
Carnival booths / church or school festivals
Saturday Grocery Store Table Flyer or Flyer
Parades – Your team marches in uniforms and hands out flyers
Trophy displays at school
Team play t-shirt days at school
Our Organization grew from 1 team to 16 in just 5 years using these methods. We ran only one very expensive newspaper ad during this time period (it gave us poor performance).
Details on how to make it all work, including free press releases and radio interviews, are in Chapter 4 of the book and include samples from our brochures. Our Nebraska youth soccer team website is
The website was developed for free by a talented volunteer.
Copyright 2007 Cisar Mangement Services Reprints are allowed if the resource box and links remain intact.