One of the most viewed ads today is called celebrity brand advertising. We see popular and talented artists endorsing different products on TV shows, special events, and commercials. Brand name clothing, perfumes, makeup, sportswear and the like are all taking over the market. All of these items bear the names of the signatures of movie stars, models, actors and actresses like Jennifer Lopez and others.
Customers have the flexibility to adapt to the products offered in the market, especially if it is new. Moreover, if they find out that the products are represented and endorsed by famous personalities, they become eager and excited to buy them, either for personal use or as a gift. Through additional study and research by brand specialists, they assign lead personalities that can represent a specific product based on different aspects such as their personality, occupation, physical attributes, or even their ability to effectively deliver to consumers the real essence of the product. charitable product or project. Miss India Aishwarya Rai, crowned Miss World, has dazzling and expressive eyes and successfully campaigned for a major eye donation event. The voiceover advertising method uses celebrities with distinctive voices that captivate and attract more customers. Advertising is always full of creative ideas and strategies that really work.
As of right now, nearly 20% of advertisers use the celebrity endorsed method of promotion. Once a famous personality signs a contract with advertisers, many products and brands will definitely be boosted in the market. Product sponsors are experts at projecting the image of the product and company to purchasing viewers. Different products with a single popular sponsor can even effectively switch from one personality to another just to be able to relate the meaning and function of a specific product to interested consumers. Many have done this, such as David Beckham, by endorsing Gillette and Passion.
Another method of celebrity advertising is through the use of celebrity logos or graphic images that can fully represent a well-known figure, such as actors, models, and more. Even simple initials like the logo for Jennifer Lopez’s fashion label, JLO. The JLO product brand allows different Jennifer Lopez related products to appear branded and highly regarded due to Jennifer’s stardom. Her popularity, as well as her talent, is enough to attract a large crowd of consumers, even in her absence. Any product that is represented by the logos, initials and designs of the superstars will in some way fulfill the advertising purpose.
The big names in the business industry really do set a budget for the celebrity branding method of advertising their products and services. Nothing can make up for the load of clients that will be magnetized by the superstars. Popular and credible personalities can create business tycoons from a single product. One of the successful advertising agencies that created an exclusive advertising company that focused on celebrity endorsements is Davie Brown Entertainment. They handpicked celebrities to represent their products and designed advertisements to correlate with their chosen sponsor. Their rigid strategy is proof that they are selective and meticulous when it comes to customer satisfaction. Customer satisfaction explains business success.