App Fog Business Startup Lessons From A Profitable Entrepreneur
Lucas Carlson is a successful entrepreneur. However, when he started, he made some bad decisions that almost cost him a lot.
Don’t skip planning your business setup
At first, I was just programming an idea for App Fog. I didn’t have a landing page, no bank account, brainstorming, or thinking of ideal customers. Skipping the key steps really set you back for years. I’d program for weeks and then finish the app idea. Then schedule for weeks and finish the idea. It didn’t get people interested in the idea that was created.
Create a landing page
Finally, he decided to create a landing page one night when he was too tired to sleep or even tell his wife about the idea of scheduling. The idea of the application was PHP Fog. Tried putting it on a site previously called Heroku.com. He registered the PHP Fog website and simply wrote “it’s like Heroku for PHP”. The Heroku site only allowed Rudy on Rails apps, so you couldn’t put the apps on that site.
Living the dream
The next morning he woke up to eight hundred people on his website! He did not market it anywhere else. All he did was put a link on the Hacker News network. Also, he described the website in more depth. It turned out that the idea was a “hair on fire” idea without even creating the project. This gave him the assurance that if he puts in the effort, the results will be as desired. After scheduling for two weeks. I only had a prototype and the traffic went from 800 to 4,000 unique visitors per day!
The burning hair problem equals confidence
He had identified a “hair on fire” problem. This gave him the confidence to program the solution. This changed his life forever! He realized the difference between having a problem that people know they have and problems that people don’t know they have. PHP Fog ended up being AppFog. It raised $ 10 billion and was later bought.
No marketing expenses
You didn’t spend a penny on marketing! It was not an accident. People already wanted the idea and were looking for it. He learned that he could find what people already wanted and then program an application based on what they wanted. He was no longer taking a “shot in the dark”.
Don’t be intimidated
Creating a landing page or micro website is very scary for most people. They don’t want to know if others like their great idea or not. There is a psychological part of denial in this way of thinking. Creating an idea can backfire. They will think, “Well, I believe in the idea so much, I don’t care what other people think.” This philosophy will end up with a great idea. Put your “right foot first” and see what people need.