These days, many companies are thriving and trying hard to build their presence and enjoy higher sales. The commercial brand in general has become an eternal necessity of all companies and without which it would be more difficult for any company to survive.

Previously, people thought that branding is only necessary for big companies, but as time goes by, it shows that branding is not only necessary for big companies, but also for small companies.

However, it doesn’t matter if you are running a large business or a small business, but more importantly, you must have a detailed branding strategy for your business to be successful.

Below are the steps to help you build a better business brand.

Follow KISS:

KISS is the most prominent brand terminology that stands for Keep it Short and Simple. Use Kiss when defining your business name because it plays an important role in branding your business. Most successful trademarks tend to have very short, simple names that are easy to pronounce and remember. Just remember the names like BMW, Audi, Intel, Google, etc. Longer or more complicated business names are much more difficult to pronounce and remember.

Use a creative logo:

People often identify a company not only by its name, but also by its logo. A company logo is the identity of each company, that is why special care must be taken when designing the company logo. Remember, if someone takes the name Mercedes, what immediately comes to mind is the famous Mercedes Benz three spoke logo. The same goes for BMW and Audi. But this is not limited only to car brands, but to other companies as well such as Microsoft, Apple, Nike, Mac Donald’s, etc.

Choose the right color combination:

It is not just the logo or business name, but the color theme of your business also plays an important role in your branding. Once you have identified your company name and logo, all branding and promotional material should revolve around the color scheme that you have used in your logo. For example, most Mac Donald’s stores use shades of yellow in their interiors and promotional merchandise and even on food packages because that color represents their business. The same do other brands such as Dominos, Shell and DHL, etc. The color of your business has a psychological impact on the minds of consumers and that is why it is important not to choose more vibrant or difficult colors. Use solid, simple colors like blue, green, red, yellow, white, and black in their different hues.

Choose your PVU and stick with it:

USP or a Unique Selling Proposition is a very small word, but it has had a huge impact on many companies. These days, the competition is intense and therefore to differentiate yourself from the competition you need to have a PVU of your business and your entire brand strategy revolves around the PVU. Brands like BMW and Mercedes have their USP as they offer premium and high safety products. While brands like E bay and Ali Baba have the USP, as they offer a wide selection of very affordable products. Likewise, Mac Donald’s has its USP of providing hamburgers for raves. USP helps people identify their business with a product or service. For example, when someone talks about a hamburger, the first thing that comes to mind is Mac Donald and when someone talks about athletic shoes, the brand name comes to mind are Nike, Reebok, Adidas and Fila.

Make brand hammering:

One of the most important things for all companies is brand hammering. Brand hammering involves continuing to push the brand towards your target audience so that people can easily connect with the brand. Although sometimes hammering a brand is quite expensive because it requires a lot of promotional and marketing exposures. In order for your brand to differentiate itself from other brands, you need to create a string of television commercials and print ads to reach the minds of consumers. Although today, in the modern age, there are many digital marketing channels that are very affordable and good for brand hammering.

Bring emotion to your brand:

These days, due to excessive stress and hectic lifestyle, people are getting more emotional from even the little things. Anything that connects with their emotions brings more success to brand managers. If you have a product or service, create a commercial ad with consumer emotion in mind. These types of emotional ads would connect more with the consumer. People who are emotionally attached to a product or service were more likely to remain loyal for many years. An example of an emotional connection can now be seen in many car advertisements in which marketers focus more on the safety of your family, especially your children, rather than talking about the luxury features of the car. car. This brings a sense of emotion and responsibility in parents towards their family and that greatly influences their purchase decision. Sometimes they even ignore the most important factor, that is, the price, when buying a car based on their emotional concern.

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