When I signed a contract with a small premium publisher to publish my mystery novel, I knew that the publisher focused more on digital sales than print. The book was published electronically and in paperback years before the Kindle revolution, so it was difficult for me to market the digital version of the book, which was also the most affordable format. These days, however, more readers are asking about the e-book availability of my books rather than print, and while I spend time promoting everything I write at fairs and book fairs, selling e-books has always proven to be a challenge. These days, I now have access to many useful tools, and so do you.
Whether you’re a first-time author or have recently moved your catalog to digital formats, you can sell eBooks offline. Set up your author table as you normally would and let readers know with proper signage that they can purchase digital books on the spot, and even start reading right there.
Selling e-books at an event
You’ll need the following components to make your eBook sales business a success:
1) Working laptop, tablet/mobile device and internet/WiFi connection. If you don’t have a mobile subscription, be sure to pre-check the WiFi connection instead. If you have a MiFi device that you use for internet on the go, make sure it is fully charged on the day of the event and has access to a power outlet for emergency charging.
2) Cloud application for file storage (mobile). If you have a laptop, you can store all your digital files in one folder and mail them out as you sell. Mobile users should have a cloud app that allows instant emailing of files. I use Dropbox for my ebooks because it has private folders where I can put my books and it’s easy to use.
3) Online payment system. In the past I only accepted cash for books, but thanks to apps like SquareUp and Paypal’s new mobile system I can accept credit cards through my tablet. Using a card reader device, customers can buy instantly, or I can enter their information into the corresponding application. You can even email receipts if requested.
Of course, while selling e-books at a live event just got easier, one might ask, “How do I autograph an e-book?” I found that the authors have been creative in solving this problem. Autographed bookplates for a reader’s Kindle or Nook, PDFs of the cover or signature cover, and autographed cover postcards are a few ideas to consider.
With more readers interested in eBooks, the opportunity to sell at trade shows, conventions, and other events increases. Feel free to plug your e-books alongside your print titles. You may find that sales outshine paperbacks.