The great thing about blogs today is that they don’t have to be boring and just include text content. You can be creative and include all kinds of content on your blog.

The more types of content you include, the more interesting it will be for your audience. They will want to read more, engage more, and even buy more when you have more creative content.

Video

You can easily create videos using your smartphone to educate your audience, or software on your computer records your screen to visually teach your audience how to do something or go through a slideshow. Video brings a whole new element to your blog that is truly second to none when it comes to opportunities.

Audio

Podcasts are very popular; people love to download them and listen to them later in the day or when they are on the go. You can turn any blog post into a podcast by recording it with software you already have on your computer.

infographics

An infographic is a pictorial representation of data put together in an interesting way. Most infographics are quite long and can include a large amount of data. If you have data-focused blog posts or informative articles, consider turning them into an infographic.

Memes

Use beautiful images, quotes, facts, and data to create pictorial images that are approximately 350×350 pixels, depending on where you use them. You can put them on your blog, share them on social media, and more.

guides

Longer blog posts that are very comprehensive guides to something are very popular and will increase the authority level of your website. These are very long blog posts with a lot of information links to other information on and off your website.

reviews

Anytime you’re not sure what kind of content to post, try doing a review. There are likely books within your niche, movies, educational programs, information products, and more that you can easily review. Be honest, include pictures, and disclose how you got the product you’re reviewing.

Interviews and webinars

Believe it or not, interviews, webinars, and other recorded events can become content for you on your blog. Record it, cut it into shorter versions, transcribe it, make infographics to back it up, and you can create a ton of content out of an interview, webinar, or hangout.

new formats

When new formats for content appear, include them in your content mix. Mixing things up and making things look a little different will go a long way in keeping your audience engaged.

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