9 reasons why online video advertising kicks TV butt
As the winds in online advertising are constantly changing, we believe that 2015 will be a year of change for video advertising around the world. This change is also evident when compared between television advertising and online video ads. As indicated on the Internet, the growth of video ads compared to the decline in television use predicts an overwhelming outperformance of video ads over television as early as 2017.
All of this was predicted and supported by statistics from studies in the US, showing a static state of television viewers and growth in online video streaming and time spent watching online videos. This, of course, led to a shift in advertising budgets towards online as early as 2015, which is only expected to grow in 2016, and complete its dominance over television ads in 2017. However, television is forecast to stay that way, which means that budgets could be kept. static and mainly focused on the main channels and in prime time.
What is Video InPage and how does it work?
Video InPage is a video ad format embedded in the middle of articles. It plays only once sufficiently visible on the user’s screen and stops when the user cannot see it on the screen. The video ad is usually placed in the middle of the articles. It automatically plays when half of the creative is in view, stops if the user scrolls past it, and then plays again when it appears. After that, the video disappears once completed. Finally, user initiated sound – when scrolling down to ad unit
Advantages of InPage advertising
1. Fully compatible for desktop and mobile devices.
2. Self-expanding video player
3. Reach the right audience
4. Easy to use
5. Very high click-through rate and more impressive brand encounter
6. World demand, oriented to the Arab market
7. Orientation techniques: contextual, public, social
9. Control of the participation of the ads, offering an optimal browsing experience
Television advertising overview
Television advertising allows you to show and tell a wide audience about your business, product or service. It allows you to really analyze the benefits of the property. You can show how your product or service works and how it’s packaged so potential customers know what to look for at the point of sale. It has been a popular medium for large retailers since television began to appear in living rooms. With the advent of cable television, production costs and the opportunity to reach smaller and more targeted markets were reduced, making it a viable option for small and medium-sized businesses as well.
What is Video SSP and Ad Server?
Strictly direct inventory that guarantees maximum transparency and flexibility to offer the best results. A cross-device compatible HTML5 video player, supporting all existing video tag formats (VAST 2/3, VPAID, JS, IMA3, and much more). A unique performance optimization engine delivers only the best fill rate and most accurate reports.