As a budding online directory owner, I am amazed at how many businesses fail to provide the proper information on their websites and business listings. A large number of cleaning companies state their business name and location in the city, leaving great uncertainty as to whether this company is positioned to handle a customer’s cleaning needs. This article will introduce the correct way for a cleaning company to include your information online, as well as provide tips for protecting the private information of business owners.
When starting a cleaning business, or any other business, it is important to consider the field in which it is being installed. As a service provider, traveling to your clients’ homes and businesses, you must be able to demonstrate two important things: 1) that you provide services in the area where the work is to be performed and 2) that you are trustworthy, honest, and capable of doing the job. job. Your business marketing materials – business cards, brochures, cleaning checklists, and website material – must respect both.
To show that you are serving the area where the job is located, you must indicate where you are. Your business address may not seem as important if you have a 50-mile service radius. However, a potential customer may not be able to determine your radius if they do not know where the center of that radius is. Saying, for example, that your business is in New York City does not indicate which part of New York City you serve, nor does it tell the customer that you serve your home in Flushing, Manhattan, Queens, or anywhere else in the city. town. and suburbs. It is too vague.
How is your address indicated without compromising the safety of your home or family? The honest answer to this is difficult to give for several reasons. It doesn’t matter if you have a home office or a standard business front, security is always a concern. That is true for small businesses and large corporations. If you can’t get past this fact and list your home office address, then your next best option is to get a PO box right in the center of where you plan to conduct business – your service area. This will at least give you the benefit of using the postal code itself, as a postal code is an ideal means of delineating service areas. PO boxes are not that expensive and also serve as a way to separate your business mail from your private mail. It’s an investment that will pay off the most.
Finally, including your address also promotes a sense of trust and honesty for potential clients. Too often, people are misled by companies claiming to offer service x. Today’s consumers are smarter and are now looking for basic identifiers to sift through potential vendors (note the rise in importance of reviews, for example). Listing your information separates you from scammers. It opens you up to your customers.
So when you go listing in a directory or adding your contact information to your website, take a big step and add your address, email, and other identifiers. Build trust with your customers, provide a focal point for your service radius, and help separate yourself from bogus companies trying to mislead consumers. It is what establishes you as a company.