Building blocks are one of the few children’s toys that all children adore at some stage in their youth. In fact, one of the leading producers of building blocks is the world’s fifth largest toy manufacturer and has been named “Toy of the Century” on two separate occasions. Boys and girls, toddlers or teens, everyone loves these little building blocks to varying degrees. But why? What is it about them that makes them so irresistible to children?
Designed to encourage creativity in children and with figures that boast that children around the world spend 5 billion hours playing with them, leading building block manufacturers claim that you can make 900 million different combinations with just six 8-tube brick blocks.
o Probably the number one reason building blocks are so popular is their diversity. The great potential of being able to build anything from these little bricks makes it attractive to start with.
o Children of different ages can enjoy the same brick game. Older children do not consider it a “kid’s toy” or something out of the reach of little ones.
o Although the actual bricks remain the same, as a child grows, so does the complexity of their creations, so it is not a toy that loses its appeal over time.
o There is an element of pride in creating something unique and unusual that stands out when using building blocks.
o It is an attractive unisex toy, perfect for both boys and girls.
o It’s portable – bring a smaller collection of bricks to keep your child entertained on the go, on a plane, or at a friend’s house.
And for parents, building blocks are as durable as a toy out there. They last children into infancy and can even be passed from generation to generation unharmed by decades of use. They are also excellent value for money, as they never lose their appeal and can be used simultaneously by more than one child.
When it comes to toys, building blocks can do no wrong.