The office dilemma

You have started small or are a beginner, but want to create an impression of a well-established profitable business that is housed in luxurious buildings with well-appointed lobbies, sophisticated decor, and modern amenities. You did it well. Even though you may be able to find that space, conducting business at a third-party location could end up feeling like you’re working in someone else’s home, as you have the owner’s distinctive brand identity. It’s like exchanging someone else’s business card. All your attempts to build a custom space that showcases your organization’s brand fail, creating unwanted impressions on your customers.

There you go!

Unbranded office space may be the answer to your problems, it gives you the opportunity to take advantage of ready-to-use office space that reflects your organization’s name; one that gives the impression of a personally owned office space. You can also expect to work in a quality environment with fully equipped conference and meeting rooms, modern workstations and Internet facilities, among others. Your clients and prospects can walk into the office knowing that it is their office and not the location of an office space provider. This creates a positive impression for your customer and prospect base. Your employees have a greater sense of belonging to the company. Your organization suddenly leaps into the elite class of companies that own office space in a prime location with the best services, amenities, and technologies.


If you are thinking that you have to make a substantial investment to take advantage of those office spaces, you are wrong. You can start small, test it, and finally scale it as per your requirements. The most cost-effective and even more impactful way to get started is to start with meeting rooms in unbranded office spaces. Meeting rooms are the place where your top executives spend most of their time in their offices, the space where they meet with their clients and prospects, and where the most strategic decisions are made. Hence, meeting rooms are the best way to get a foot in the door.

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