I have very important information for all tennis club owners.
You should use telemarketing to expand your market reach.
It is cheaper and also faster to implement.
But it must be used in a strategic way that helps you attract more leads and stay in touch with all your members.
This also means that you need to train your staff on how to use the phones for incoming calls, outgoing calls, and lead-generating calls.
Alright.
Here are 3 ways you can use your phone to grow your tennis club.
1) Lead generation.
Many tennis clubs just sit and wait for prospects to call them or wait for you to see their advertising.
Instead of going online and researching companies that would be ideal prospects and contacting them by phone.
To eliminate risk to them, make your offer a free event for the company and even serve cheap food after the event.
Your club should create a list of the top 25 prospects from local businesses and schools that you would like to have as members of your club.
Then contact them and schedule a FREE event.
You could use this one alone to triple your earnings in 2 months!
2) Along with direct mail.
This is a great way to use the phone after you’ve used direct mail.
Prospects already know about your club and your offer, so they will be more willing to hear the details of that offer.
But like I said before.
You need to train your staff on how to use the phone for prospecting.
He must be positive and very attractive to the prospect.
A side note.
Make sure they never give up on any prospect in your pipeline.
After a direct mail has been sent.
Your staff should continue to follow up with every lead or prospect.
In most cases.
They shouldn’t have to worry about this if you train them properly and have a free offer for the prospect.
3) Thank you, Call.
The moment someone signs up to your club.
“Have your staff call them the next day and thank them for joining and tell them that you are committed to providing all of your members with the best possible service.”
When you do this.
Subconsciously, you are planting a seed in the new member’s mind that you run a top-notch club and can begin to build a strong relationship with each new member.
Have your staff plant the referral seed in their mind as well.
This is a powerful way to start any new business relationship.
Because it also shows them that they made a great decision to join their club.
People buy on emotions and then try to back up that buying decision with logic.
Calling them the next day.
You are proving that his logic was correct!
Now take these 3 telemarketing tips and embrace and adapt them and then implement them in a creative way.
Also.
Don’t stop there.
Keep reviewing, customizing and optimizing them to grow and keep your tennis club growing.