Article marketing is hands down, the cheapest and best way to market your business online effectively. They say talent is useless unless you market it. No matter how good you write, no matter how masterful you are, you’ll get very few visitors to your site unless you do article marketing.
There are well known article directories online like EzineArticles, goarticles, searchwarp.com, etc., which ensures a wide readership for your articles. Compared to PPC or pay-per-click advertising that can burn a hole in your pocket, article marketing is an equally effective and free advertising medium. In PPC, you have to work on a daily budget and make ads that will fire on search pages and content pages. It is a laborious task that also costs a lot, something beyond the reach of a common man. It is better to go for article marketing where you can get the same amount of exposure, backlinks, and readers for your article at no cost. Also in article marketing, you are giving something of value or substance for a person to read instead of a mechanical ad that seems to be generated by a machine. Article marketing is making the correct use of keywords in your content so that when one uses those keywords, he or she lands right on your article in the article directory.
Through article directories, you can also get effective backlinks. When you submit your articles to major article directories, you can support links that increase the page rank or popularity of your blog or website. Also unlike PPC, article marketing is more permanent and long term. You can still earn money from your article five years after it was published. That is the magic of article marketing.