Search engine optimization is divided into two categories: on page and off page. Off-page SEO includes any optimization techniques. not used on the page you are trying to optimize. And what is on-page SEO? Unsurprisingly, it refers to all the elements on a website that contribute to your SEO efforts. These elements can be specific (such as page titles and meta descriptions) or broad, such as improving the overall quality and usability of a website. Used correctly, they can help the website rank higher in search engines and benefit the site’s audience.
Now that we know what on-page SEO is, let’s see how it is used! There are many different elements on a website that affect its SEO, but we are going to look at some of the most important.
Title page appear at the top of the browser bar when you are on a web page. When you query a search engine, it is the results that are highlighted and clickable. You can find the title of your page by searching the HTML header for a short phrase between tags
Meta descriptions appear below page titles in search results and describe the content of your web page. If you look in the header of your HTML, you can find your meta description by looking for a very short paragraph that looks like this: . Meta descriptions aren’t necessary, but if you don’t have one, search engines will create one for you using your page content. It’s silly to risk search engines using unwanted content when you can write the perfect meta description yourself. And what is a perfect meta description? It should be clear, concise (less than 155 characters), relevant to the specific page, include keywords and branding, and include a call to action.
Url are the addresses of web pages (if you use the Internet, you should be very familiar with them). However, you may not be familiar with what makes a URL great for SEO. The best URL will be short, easy to read, and fit the content of the page. Separate the words using hyphens and use keywords if possible. You want the URL to be memorable and easy to understand, so avoid unintelligible characters such as meaningless symbols and marks, percent signs, numbers, and punctuation marks.
Content page It is the heart and soul of your website. It should be well written, unique, relevant and constantly up to date, and of course you should always use proper grammar and punctuation. Great content will attract viewers, promote repeat visits, and could even get viewers to share your website through social media. While it’s important to use at least 300 words per page, employ a high keyword density, and add links where relevant, you should focus more on making the content on your page interesting. Interesting writing is essential for both a great website and excellent SEO.
Photos They make a website more visually appealing to viewers, but can also be used to attract the attention of search engines. Because search engines cannot see your images, it is important to give alternative text to all of your images. Alternative text describes your image using relevant keywords and will help your image appear in search engine image results.
Internal link direct clicks to other pages on your website. By using internal links in your content, you are promoting overall page views on your website. To use them well, keep your anchor text short, use keywords whenever possible, use them only where it makes sense, and of course make sure the link isn’t broken.
So what is on-page SEO? All of the above and more. Refers to anything on your website that helps site SEO. When used well, on-page SEO will help both you and your audience.